May 13th, 2009
10. Optimize each page of your website for a particular keyword or search phrase.
How it works: Search engine spiders tend to be literal and, until recent developments, linear in their approach. You have to spoonfeed them as to where to go on your site and suggest what keywords to pick up. This makes for a more ‘directed’ system.
Pro: Free. Relatively straightforward.
Con: You need to expend some time and effort to find the right keywords for each section. Competitor analysis helps a lot but in order to beat your competition you have to find the right combination of keywords and subkeywords that have less competition from which you can build a backlink critical mass. This can lift your rankings for more competitive keywords.
By: justjeff
May 10th, 2009
7 . Give an unbiased testimonial on a product/service that you have used in exchange for a backlink to your site.
How it works: Highly popular or established product pages will have Page Rank. By posting your domain on their site they pass some of this PR to you.
Pro: Free.
Con: To get full SEO benefits, the product/service must be somewhat related to the niche/category of the site you are building links for. Finding relevant high page rank product/service sites can be time consuming. You are filtering for a) category b) Page Rank and c) do follow. Thankfully, there’s some tools that can make this task easier.
By: justjeff
May 10th, 2009
5. Write a press release and submit it to www.PRWeb.com .
How it works: PRWeb has a Pagerank of 7 and it passes on some of its page rank to links embedded in the categorized press releases published on its site.
Pro: Fast and relatively easy way to get a backlink from a trusted site. Not only do you get a backlink, your press release might be picked up sites that monitor PRWeb for category-specific releases.
Con: PRWeb is NOT free. The cheapest available package is $80. $80 for a backlink located on a site that has tons of other backlinks to other sites. To get full media distribution, you have to pay $360. You can get many more backlinks at cheaper rates from SEO linkbuilding services. However, periodic backlink building using PRWeb is probably a good idea to give new sites a good backlink start.
By: justjeff
May 10th, 2009
4. Post in forums and have a link to your site in your signature.
How it works: Whatever Page Rank the forum has is sometimes (depending on a few factors) shared with the links users place in the body of their posts or, to a lesser extent, their signature text links.
Pro: Free. Very easy way to get backlinks. You set your signature and you forget it. The more you post, the greater your links proliferate. Good addition to a daily linkbuilding routine if you visit and post on forums habitually. Some direct traffic.
Con: Link value is diluted by the tons of other links posted by other users. Signature-based links carry less weight than ‘in content’ (in post) links. The value of your backlink is greatly affected by how closely the forum you’re posting on meets the content category of the site you’re linkbuilding for. Also, many forums are now using NO FOLLOW tags for links, in post links, or both.
By: justjeff