How it works: Search engine spiders tend to be literal and, until recent developments, linear in their approach. You have to spoonfeed them as to where to go on your site and suggest what keywords to pick up. This makes for a more ‘directed’ system.

Pro: Free. Relatively straightforward.

Con: You need to expend some time and effort to find the right keywords for each section. Competitor analysis helps a lot but in order to beat your competition you have to find the right combination of keywords and subkeywords that have less competition from which you can build a backlink critical mass. This can lift your rankings for more competitive keywords.

How it works: Submitting your site to search engines reduces their effort in finding you. Once you’re in their database, they can index your pages, and rank them.

Pro: Saves the search engines time. Not like they care…

Con: Based on personal experience and other webmasters experiences posted on forums, you get indexed faster if you submit to some key sites other than search engines. There’s even reports of submitted sites sitting for WEEKS without even one visit from Googlebot. Instead of submitting to the search engine, submit your site map using Google’s webmaster tools and submit to some major DO FOLLOW sites.

How it works: Submission to any directory can result in some of those directory sites passing their PR on to your site.

Pro: Free. Third Party publishers that “leech” content off RSS feeds sometimes post your entries with your links intact.

Con: This opens you up to RSS hijackers which scrape your content and strip your links. You can protect yourself from this by setting up your blog to publish only summaries. This setting is in the “READING” section of WP setup. RSS feed hijacking can get so bad that the thieves sometimes rank higher than you for the keywords of your entry!

All allow signatures and all are “dofollow” links. Enjoy! Now get back to work!

Yes - making over $100,000 per year IS something you can accomplish with the right business strategy.

Today we’re going to explore a simple gameplan that you can print and begin using to reach your own financial goals during the next 12 months.

Here’s What It Takes To Bring In $100K Per Year…

To get a proper understanding of HOW to get there, we first need to learn WHAT is necessary in order to get there.

It’s a numbers game.

If you want to earn $100,000+ a year with information products, then you must sell enough products in order to reach that volume.

Most people set themselves up to fail from the very beginning. Consider this:

If you sell an eBook that you earn $20 per sale on, you’d need to sell 5,000 copies in order to reach your goal.

That means you’d need to find 14 DIFFERENT customers EVERY SINGLE DAY for the entire 365 days in order to sell the required number of copies.

That is simply UNREALISTIC.

By selling only lower priced products, you set yourself up to fail before you even begin.

So, let’s compare the options at various price points to see where the most realistic opportunity awaits for you to reach $100,00 a year in sales…

Price X Units Needed

$20.00 X 5,000
$40.00 X 2,500
$97.00 X 1,031
$497.00 X 201
$1997.00 X 50

Learn this:

It’s easier to find LESS customers to buy HIGHER priced products than it is to find MORE customers to buy LOWER priced products.

Now, does that mean you should only sell higher priced products? Of course not. It does mean that you should OFFER higher priced products…

How You Realistically Can Do It

The ultimate business - and the easiest way to reach the six-figure level - is to create a mix of products priced at varying levels.

You need a blend of…

* Low-priced entry level products!
* Medium-priced intermediate level products!
* High-priced premium level products!

Look at the advantage:

If you sold just ONE $1,997 product per month, you’d have almost 1/4 of your profit reached in just those 12 sales.

(12 sales X $1,9997 each = $23,964)

Now, instead of needing to find 5,000 customers for your $20 profit ebook, you’d only need to find 3,800. Still a significant number, but it’s down a staggering 1,200 from your original numbers.

Work in a blend of $40, $97, and $497 products and you could easily reach the $100,000 range with substantially fewer customers needed.

4 Ways To Reach The $100,000 Mark

Having looked at the numbers, let’s identify your gameplan. Here are four things you need in order to generate a
six-figure income with your information business:

1. Multiple purchases per customer.

An age-old marketing law is this: “it’s much easier to sell MORE to existing customers than it is to find new customers to sell to”. Your information business stands to gain serious momentum when you offer multiple, related offers to your customer base.

Instead of selling a customer a $20 ebook and then looking for the next customer, you’ll want to setup a system to offer her a $20 ebook, then a $40 product, then a $497 product and finally a $1997 offer. (These are just “generalities”, of course)

The important thing is to get your existing customers to spend MORE money with you. Learn this: the more money each customer spends with you, the less customers you’ll need to reach your $100K goal.

2. Higher profit per purchase.

We’ve already talked about this in looking at the numbers for your business, but it’s certainly something we need
to spend more time on.

You want a mix of products that generate a larger amount of profit per purchase. The key is to create information products in “alternate” formats. No one in their right mind will pay you $1,997 for an ebook, but they will spend that much on a seminar or coaching or reprint rights.

The important thing is to get your existing customers to spend MORE money with you in larger and larger chunks per sale. Learn this: the more money each customer spend with you per transaction, the less transactions you’ll need to reach your $100K goal.

3. Built-In profit streams.

The third thing you need to do in order to give yourself a genuine opportunity to reach and soar beyond the $100,000 plateu is to setup a “backend” strategy to bring in profit from multiple sources.

One of the big “missing ingredients” in what most people teach you about setting up an information business is the “backend”. It’s not uncommon to increase your profit by 300-400% (or even more) by automatically following-up with your customers AFTER THE SALE.

Whether it’s your own products, affiliate programs you promote, products you’ve purchased reprint rights to sell, related services, residual programs or other revenue-generating offers, you gotta learn to cross promote through your autoresponder.

The important thing is to get your existing customers to get into the habit of buying from you well after their first purchase from you. Learn this: if you setup things correctly, you’ll make more money off the “backend” than you ever will in selling your initial product to your customers.

4. Increased market coverage.

And the final thing you want to accomplish is “increased market reach”. In other words, you want SATURATION. You want as many potential customers available in your target audience to remove the “potential” and just become customers!

The formula for market converage on the Internet looks like this:

Site Traffic + List Size = Market Coverage

Just on sheer numbers alone, growing your business is based on how many visitors arrive at your website and how many subscribers you have on your list.

For example: All things equal, 10,000 website visitors will generate more profits for you than 1,000 visitors. All things equal, 25,000 opt-in subscribers will generate more profits for you than 5,000 opt-in subscribers.

The important thing is to get more traffic to your site and more subscribers on your list in order to convert them into paying customers for your related offers. Learn this: The more “market coverage” you have, the more sales you’ll bring in just on sheer numbers alone.

So, that’s the basic gameplan for reaching the six-figure mark (and beyond!) with your information business.

Pro: Free.

Con: To get full SEO benefits, the product/service must be somewhat related to the niche/category of the site you are building links for. Finding relevant high page rank product/service sites can be time consuming. You are filtering for a) category b) Page Rank and c) do follow. Thankfully, there’s some tools that can make this task easier.

How it works: Craigslist has a nice Page Rank. Posting your ad (with anchor text) in the right category lets Craigslist passes some of Craigslist’s link juice to your site.

Pro: Free. Backlinks from a nicely categorized high value site. Good for backlinks and direct traffic.

Con: Due to excessive spamming of Craigslist, posting has become more difficult since posters need a Phone Verified Account in order to post. This is quite a hassle specially if you’re not based in the US. Beware of scammers selling fake PVAs. Also, Craigslist employs some anti-spam measures.

How it works: PRWeb has a Pagerank of 7 and it passes on some of its page rank to links embedded in the categorized press releases published on its site.

Pro: Fast and relatively easy way to get a backlink from a trusted site. Not only do you get a backlink, your press release might be picked up sites that monitor PRWeb for category-specific releases.

Con: PRWeb is NOT free. The cheapest available package is $80. $80 for a backlink located on a site that has tons of other backlinks to other sites. To get full media distribution, you have to pay $360. You can get many more backlinks at cheaper rates from SEO linkbuilding services. However, periodic backlink building using PRWeb is probably a good idea to give new sites a good backlink start.

How it works: Whatever Page Rank the forum has is sometimes (depending on a few factors) shared with the links users place in the body of their posts or, to a lesser extent, their signature text links.

Pro: Free. Very easy way to get backlinks. You set your signature and you forget it. The more you post, the greater your links proliferate. Good addition to a daily linkbuilding routine if you visit and post on forums habitually. Some direct traffic.

Con: Link value is diluted by the tons of other links posted by other users. Signature-based links carry less weight than ‘in content’ (in post) links. The value of your backlink is greatly affected by how closely the forum you’re posting on meets the content category of the site you’re linkbuilding for. Also, many forums are now using NO FOLLOW tags for links, in post links, or both.

How it works: Yahoo Answers lists commonly asked questions regarding a particular topic. You answer a question in your site’s niche/category and stuff the useful and informative answer with keywords. You put your link as a ‘Source’. Yahoo’s own user database has tons of people that would click your source link so you get direct traffic.

Pro: Free. Great way to tap into Yahoo’s user base. Good for targeted direct traffic. Keyword-driven search results yield targeted traffic.

Con: The links don’t use text titles so SEO value is limited to begin with. Yahoo has since made the links NO FOLLOW which destroyed these links’ Google SEO value. Works best for frequent users not drive by “contributors”.